Why the Pantone Color of the Year is Important for Activewear/Sportswear?
Why the Pantone Color of the Year is Important for Activewear/Sportswear?
The Pantone color of the year is a big deal. It’s announced every December, and companies all over the world start planning their products for the following year based on it. This is especially important for the activewear and sportswear industry, as colors play such a big role in these types of products. In this blog post, we’re going to discuss why the Pantone color of the year is so important for activewear and sportswear, and introduce you to Pantone color 2022:Very Peri-it stands out from all the blue hues.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute.
Pantone’s color of the year is important for every artist to understand because it shows the trend direction of color. Pantone is the world’s expert on colors; a team will spend over 9 months researching the color trends. Understanding these color trends is important for any artist as it shows the direction that fashion and art will be going in the coming year. Pantone’s trend color for 2021 is Ultimate Gray and Illuminating yellow. This is only the second time that Pantone has chosen to trend colors of the year.
And the new color of the year is, Very Peri! This is the very first Color of The Year to be created especially for the occasion, celebrating the way our lives have changed with the pandemic and how our collective creativity is expanding to new heights. The blue hues were inspired by the sky and ocean, and are meant to represent hope and new beginnings. All previous colors were chosen from the existing colors in the Pantone Color System.
Why Pantone color is so popular?
Pantone color is a system used by designers to ensure colors match across different devices and mediums. The Pantone Matching System (PMS) is the most popular way to choose and communicate color. PMS is used in a variety of industries, including activewear wholesale, and provides a language for talking about color that everyone can understand.
Pantone colors are created by mixing Pantone base colors, which are coated and uncoated Pantone chips that have been carefully matched to produce consistent results. The Pantone system can be used to match colors on products ranging from t-shirts to shoes. By using Pantone colors, designers can be confident that their vision will be accurately translated into the final product.
As a result, Pantone has become the gold standard for color communication.The Pantone Color Institute is a world-renowned authority on color, providing color trend forecasts and Pantone Matching System products used by designers worldwide.
Designers love Pantone color because they are highly saturated and pigmented, making them perfect for vibrant, eye-catching designs. Pantone also offers guidance on color combinations, so designers can be confident their garments will coordinate well. With over 1,000 colors to choose from, Pantone provides ample inspiration for activewear collections that stand out from the crowd.
Pantone’s color of the year is not only important for artists to understand, but also for those in the activewear industry. Sportswear is all about being eye-catching and stylish, which means incorporating the latest color trends. By understanding Pantone’s color of the year, designers can create activewear collections that are ahead of the curve.
What’s more, by using Pantone colors, they can be confident that their garments will coordinate well with other pieces in the collection. With over a thousand colors to choose from, Pantone provides ample inspiration for stylish and trendsetting activewear. So if you’re looking to stay ahead of the competition, make sure you keep an eye on Pantone’s color of the year.
Do you think the color of the year 2022 'very peri' will have an impact on your design work?
Contact us if you want to develop your new activewear/sportswear in color very peri or the trend color in your mind, click our whatsapp or e-mail.
The first Color of the Year was selected back in 2000, but it wasn’t until 2007 that the color trend forecasting took on a life of its own. Nowadays, when a new color is announced, Pantone offers color lovers an array of inspirational products and color combination palettes designed especially with the corresponding color in mind.
Hundreds of brands take on the task of designing products with the Color of the Year. This reinforces the importance of how the Pantone color trend forecast is important and influential.
In the last few years, the announcement of the new Color of the Year has had plenty of media coverage. Bloggers have written articles about how to use the color; homemade producers have created products to sell; graphic designers have created social media templates … and that just skims the surface.
The announcement of Very Peri was celebrated at immersive art gallery, ARTECH House in New York, that even offered a special NFT room. Artist Ceci Johnson created a set of artworks for guests to feel immersed in.
Why Does Pantone’s Color of the Year Matter?
Pantone’s color of the year is important for a few reasons:
-It can help set the tone for fashion and design trends in the year to come
-The color can be used to communicate messages of hope and positivity
-It can inspire products and creative work across industries
Each year in December, Pantone will list what they see as the color for the coming year. There could be quite a bit of hype and news about the color of the year. For many, it is highly anticipated fashion news.
How Does the Color of the Year Influence Marketing Trends?
The color of the year can have a big influence on marketing and advertising trends. Marketers will often use color in their campaigns to target a certain demographic. For example, if the color is seen as youthful, marketers may use it to appeal to millennials. If the color is seen as sophisticated, it may be used to target an older demographic.
Pantone’s color of the year can also influence product design. Many companies will release products in the color of the year to stay on-trend. For example, activewear companies may release new colors of leggings or sports bras in the Pantone color of the year.
Pantone’s color of the year is important for many reasons. It can help set the tone for fashion and design trends in the year to come. The color can be used to communicate messages of hope and positivity. And it can inspire products and creative work across industries. Each year in December, Pantone will list what they see as the color for the coming year. There could be quite a bit of hype and news about the color of the year. For many, it is highly anticipated fashion news. Marketers will often use color in their campaigns to target a certain demographic. And many companies will release products in the color of the year to stay on-trend.
Why the Pantone Color of the Year is Important for Activewear/Sportswear?
The Pantone color of the year can have a big influence on fashion trends in the activewear and sportswear industry. Activewear companies may release new colors of leggings or sports bras in the Pantone color of the year. The color of the year can also be used to communicate messages of hope and positivity. For example, the 2020 Pantone color of the year was Classic Blue. This color was seen as a symbol of stability and confidence during a time of uncertainty. The 2021 Pantone colors are Ultimate Gray and Illuminating (yellow). These colors represent strength and resilience, two qualities that are important for athletes.
If you’re looking to stay ahead of the curve, make sure to stock up on activewear/sportswear in Ultimate Gray and Illuminating (Yellow). Your customers will thank you for it!
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute.
Pantone’s color of the year is important for every artist to understand because it shows the trend direction of color. Pantone is the world’s expert on colors; a team will spend over 9 months researching the color trends. Understanding these color trends is important for any artist as it shows the direction that fashion and art will be going in the coming year. Pantone’s color of the year can be used in any type of design, from fashion to product design.
This light blue color-very peri is important for activewear and sportswear because it represents a fresh start like Pantone 17 3938 very peri. It is perfect for athletes who are looking to set new personal records or for those who are just starting their fitness journey. The Pantone Color of the Year can help to inspire your activewear designs and give you direction on what colors will be popular in the coming year.
